The psychology of action linking cognition and motivation to behavior editors peter m gollwitzer john a bargh edition illustrated publisher guilford press 1996 isbn 1572300329. The psychology of action linking cognition and motivation to behavior hardcover illustrated january 22 1996 the psychology of action linking cognition and motivation to behavior hardcover illustrated january 22 1996 by peter m gollwitzer editor john a bargh editor 40 out of 5 stars 1 rating see all formats and editions. How are social behaviors initiated sustained disrupted and resumed what are the cognitive bases of goals and how are goals and actions affected by emotions putting an end to the traditional and unproductive juxtaposition of motivation and cognition this book relates these domains to shed new light on the control of goal directed action bringing together renowned social and . The psychology of action linking cognition and motivation to behavior moving beyond the traditional and unproductive rivalry between the fields of motivation and cognition this book integrates the two domains to shed new light on the control of goal directed action